/* =========================================================
   STORE INVESTMENT PROOF
   /retail-proof/store-investment-proof/
========================================================= */

.underMV { background-image: url(../images/service_bg.webp); }

.sip {
  --sip-navy: #123f55;
  --sip-blue: #0b3479;
  --sip-teal: #3f7185;
  --sip-red: #c44f4f;
  --sip-mist: #f1f6f8;
  --sip-line: #d6e0e5;
  color: var(--sip-navy);
  background: #fff;
}

.sip * { box-sizing: border-box; }
.sip .inner { width: min(1180px, calc(100% - 60px)); margin: 0 auto; }
.sip p { line-height: 2; }
.sip .pc-only { display: block; }

.sip-eyebrow {
  margin: 0 0 20px;
  color: var(--sip-teal);
  font-size: 14px;
  font-weight: 700;
  letter-spacing: .18em;
}

.sip-page-name { margin: 0 0 38px; font-size: 18px; font-weight: 700; }
.sip-section { padding: 108px 0; }
.sip-section--white { background: #fff; }
.sip-section--mist { background: var(--sip-mist); }
.sip-section--navy { color: #fff; background: var(--sip-navy); }
.sip-section__head { margin-bottom: 48px; }
.sip-section__head h2 {
  max-width: 980px;
  margin: 0;
  color: var(--sip-navy);
  font-size: 44px;
  font-weight: 700;
  line-height: 1.5;
  letter-spacing: .02em;
  word-break: auto-phrase;
  line-break: strict;
  text-wrap: balance;
}
.sip-section__head > p { max-width: 850px; margin: 22px 0 0; color: #52636b; font-size: 17px; }
.sip-section__head--light h2 { color: #fff; }
.sip-section__head--light .sip-eyebrow { color: #a9c6d4; }
.sip-section__head--light > p { color: #dce8ed; }
.sip-lead { max-width: 980px; margin: 0 0 38px; color: #405159; font-size: 17px; line-height: 2.1; }

/* HERO */
.sip-hero { padding: 105px 0 118px; background: var(--sip-mist); }
.sip-hero h2 {
  max-width: 1060px;
  margin: 0 0 35px;
  color: var(--sip-navy);
  font-size: 58px;
  font-weight: 700;
  line-height: 1.45;
  letter-spacing: .02em;
  word-break: auto-phrase;
  line-break: strict;
  text-wrap: balance;
}
.sip-hero__lead { max-width: 980px; margin: 0 0 28px; color: var(--sip-navy); font-size: 21px; font-weight: 700; }
.sip-hero > .inner > p:not(.sip-eyebrow):not(.sip-page-name):not(.sip-hero__lead) { max-width: 950px; margin: 0 0 20px; color: #445159; font-size: 17px; line-height: 2.15; }
.sip-buttons { display: flex; align-items: center; gap: 30px; margin-top: 48px; }
.sip-buttons--center { justify-content: center; }
.sip-btn { display: inline-flex; align-items: center; justify-content: center; text-decoration: none; transition: opacity .25s ease, transform .25s ease; }
.sip-btn:hover { opacity: .82; transform: translateY(-2px); }
.sip-btn--primary { min-width: 350px; min-height: 72px; padding: 18px 34px; border-radius: 50px; color: #fff; background: var(--sip-blue); font-size: 17px; font-weight: 700; }
.sip-btn--text { color: var(--sip-navy); font-size: 16px; font-weight: 700; }

/* ISSUES */
.sip-issue-grid,
.sip-challenge-grid,
.sip-point-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 18px; }
.sip-issue-grid p,
.sip-challenge-grid p,
.sip-point-grid p {
  position: relative;
  min-height: 104px;
  margin: 0;
  padding: 24px 25px 24px 48px;
  border: 1px solid var(--sip-line);
  color: #3e5058;
  background: #fff;
  font-size: 15px;
}
.sip-issue-grid p::before,
.sip-challenge-grid p::before,
.sip-point-grid p::before {
  content: "";
  position: absolute;
  top: 36px;
  left: 24px;
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--sip-red);
}
.sip-issue-grid p:last-child:nth-child(odd),
.sip-point-grid p:last-child:nth-child(odd) { grid-column: 1 / -1; }
.sip-conclusion {
  margin: 44px 0 0;
  padding: 30px 36px;
  border-left: 6px solid var(--sip-red);
  color: #fff;
  background: var(--sip-navy);
  font-size: 17px;
  font-weight: 600;
}

/* FIVE AREAS */
.sip-area-list { display: grid; gap: 18px; }
.sip-area-list article { display: grid; grid-template-columns: 92px 1fr; gap: 28px; align-items: start; padding: 32px 36px; border-top: 4px solid var(--sip-teal); background: #fff; }
.sip-number { color: var(--sip-teal); font-size: 30px; font-weight: 700; letter-spacing: .08em; }
.sip-area-list h3 { margin: 0 0 10px; color: var(--sip-navy); font-size: 25px; }
.sip-area-question { margin: 0 0 12px; color: #3d4f57; font-size: 16px; font-weight: 600; }
.sip-area-example { margin: 0; color: #66757b; font-size: 14px; }
.sip-area-example span { margin-right: 12px; color: var(--sip-red); font-weight: 700; }
.sip-note { max-width: 980px; margin: 36px auto 0; color: #596970; font-size: 15px; line-height: 2; }

/* STAGES */
.sip-stage-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; }
.sip-stage-grid article { min-height: 230px; padding: 30px 25px; border: 1px solid rgba(255,255,255,.2); background: rgba(255,255,255,.06); }
.sip-stage-grid article:nth-child(2), .sip-stage-grid article:nth-child(6) { border-color: rgba(216,132,132,.65); background: rgba(196,79,79,.18); }
.sip-stage-grid span { display: block; margin-bottom: 22px; color: #a9c6d4; font-size: 12px; font-weight: 700; letter-spacing: .12em; }
.sip-stage-grid h3 { margin: 0 0 15px; color: #fff; font-size: 23px; }
.sip-stage-grid p { margin: 0; color: #dce8ed; font-size: 14px; line-height: 1.9; }
.sip-dark-note { margin: 34px 0 0; padding: 26px 30px; border-left: 5px solid #d88484; color: #e4edf1; background: rgba(255,255,255,.08); font-size: 15px; }
.sip-dark-note strong, .sip-note strong, .sip-caution strong { display: block; margin-bottom: 8px; color: var(--sip-red); font-size: 13px; }
.sip-center-link { margin-top: 34px; text-align: center; }
.sip-center-link a { color: #fff; font-size: 15px; font-weight: 700; text-underline-offset: 5px; }
.sip-center-link--dark a { color: var(--sip-navy); }

/* STANDARD CORE */
.sip-core-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.sip-core-grid article { padding: 36px 30px; border-top: 5px solid var(--sip-teal); background: var(--sip-mist); }
.sip-core-grid article:last-child { border-top-color: var(--sip-red); }
.sip-core-grid article > span { color: var(--sip-teal); font-size: 12px; font-weight: 700; letter-spacing: .15em; }
.sip-core-grid h3 { margin: 14px 0 24px; color: var(--sip-navy); font-size: 22px; }
.sip-core-grid ul { margin: 0; padding: 0; list-style: none; }
.sip-core-grid li { position: relative; margin-bottom: 12px; padding-left: 20px; color: #4b5c63; font-size: 14px; line-height: 1.75; }
.sip-core-grid li::before { content: ""; position: absolute; top: .7em; left: 0; width: 7px; height: 7px; border-radius: 50%; background: var(--sip-teal); }

/* COMPARISON */
.sip-compare { display: grid; grid-template-columns: repeat(2, 1fr); gap: 24px; }
.sip-compare article { padding: 38px; border-top: 5px solid #9aaeb7; background: #fff; }
.sip-compare article.is-proof { border-top-color: var(--sip-red); color: #fff; background: var(--sip-navy); }
.sip-compare article > span { color: #75878f; font-size: 12px; font-weight: 700; letter-spacing: .12em; }
.sip-compare .is-proof > span { color: #d88484; }
.sip-compare h3 { margin: 14px 0 28px; color: var(--sip-navy); font-size: 25px; }
.sip-compare .is-proof h3 { color: #fff; }
.sip-compare dl { margin: 0; }
.sip-compare dt { margin-top: 18px; color: var(--sip-teal); font-size: 13px; font-weight: 700; }
.sip-compare .is-proof dt { color: #a9c6d4; }
.sip-compare dd { margin: 6px 0 0; color: #516168; font-size: 14px; line-height: 1.8; }
.sip-compare .is-proof dd { color: #dce8ed; }
.sip-compare a { display: inline-block; margin-top: 28px; color: var(--sip-red); font-weight: 700; }

/* CASES */
.sip-case { display: grid; grid-template-columns: .9fr 1.35fr; gap: 24px; }
.sip-case__summary, .sip-case__body { padding: 36px; border: 1px solid rgba(255,255,255,.2); background: rgba(255,255,255,.06); }
.sip-case__summary > span { display: block; margin-bottom: 18px; color: #d88484; font-size: 12px; font-weight: 700; letter-spacing: .12em; }
.sip-case__summary p { margin: 0; color: #fff; font-size: 17px; font-weight: 600; }
.sip-case__body h3 { margin: 0 0 22px; color: #fff; font-size: 21px; }
.sip-case__body ul { margin: 0; padding: 0; list-style: none; }
.sip-case__body li { position: relative; margin-bottom: 12px; padding-left: 22px; color: #dce8ed; font-size: 14px; line-height: 1.8; }
.sip-case__body li::before { content: ""; position: absolute; top: .7em; left: 0; width: 7px; height: 7px; border-radius: 50%; background: #d88484; }
.sip-caution { margin: 35px 0 0; padding: 28px 34px; border-left: 5px solid var(--sip-red); color: #47585f; background: #fff; font-size: 15px; }
.sip-case-result-title { margin: 32px 0 0; color: #fff; font-size: 19px; }

/* DELIVERABLES */
.sip-deliverable-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.sip-deliverable-grid article { min-height: 225px; padding: 30px 28px; border: 1px solid var(--sip-line); background: #fff; }
.sip-deliverable-grid article > span { color: var(--sip-red); font-size: 14px; font-weight: 700; }
.sip-deliverable-grid h3 { margin: 18px 0 13px; color: var(--sip-navy); font-size: 20px; line-height: 1.55; }
.sip-deliverable-grid p { margin: 0; color: #5a686e; font-size: 14px; line-height: 1.85; }

/* MEASUREMENT */
.sip-two-column { display: grid; grid-template-columns: 1.3fr .8fr; gap: 45px; align-items: start; }
.sip-two-column > div p { margin: 0 0 20px; color: #48585f; font-size: 16px; }
.sip-two-column aside { padding: 36px 32px; border-top: 5px solid var(--sip-teal); background: #fff; box-shadow: 0 15px 38px rgba(18,63,85,.08); }
.sip-two-column aside span { display: block; margin-bottom: 16px; color: var(--sip-teal); font-size: 13px; font-weight: 700; letter-spacing: .1em; }
.sip-two-column aside p { margin: 0; color: var(--sip-navy); font-size: 17px; font-weight: 700; }

/* SPECIFICATION */
.sip-spec-highlight { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.sip-spec-highlight article { padding: 34px 28px; border-top: 5px solid var(--sip-teal); text-align: center; background: var(--sip-mist); }
.sip-spec-highlight article:nth-child(3) { border-top-color: var(--sip-red); }
.sip-spec-highlight span, .sip-spec-highlight small { display: block; color: #607178; font-size: 13px; font-weight: 700; }
.sip-spec-highlight strong { display: block; margin: 14px 0 8px; color: var(--sip-navy); font-size: 32px; line-height: 1.3; }
.sip-spec-highlight article:nth-child(3) strong { font-size: 25px; white-space: nowrap; }
.sip-spec-list { margin: 32px 0 0; border-top: 1px solid var(--sip-line); }
.sip-spec-list > div { display: grid; grid-template-columns: 180px 1fr; border-bottom: 1px solid var(--sip-line); }
.sip-spec-list dt, .sip-spec-list dd { margin: 0; padding: 20px 24px; font-size: 14px; line-height: 1.8; }
.sip-spec-list dt { color: var(--sip-teal); font-weight: 700; background: var(--sip-mist); }
.sip-spec-list dd { color: #4e5e65; }

/* MODULES */
.sip-module-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 18px; }
.sip-module-grid article { position: relative; min-height: 185px; padding: 30px 120px 30px 28px; border: 1px solid rgba(255,255,255,.2); background: rgba(255,255,255,.06); }
.sip-module-grid h3 { margin: 0 0 13px; color: #fff; font-size: 20px; }
.sip-module-grid p { margin: 0; color: #dce8ed; font-size: 14px; line-height: 1.85; }
.sip-module-grid article > span { position: absolute; top: 30px; right: 25px; color: #d88484; font-size: 16px; font-weight: 700; }

/* PROCESS */
.sip-process-list { margin: 0; padding: 0; border-top: 1px solid var(--sip-line); list-style: none; counter-reset: none; }
.sip-process-list li { display: grid; grid-template-columns: 150px 1fr; gap: 30px; padding: 27px 25px; border-bottom: 1px solid var(--sip-line); background: #fff; }
.sip-process-list li > span { color: var(--sip-red); font-size: 13px; font-weight: 700; letter-spacing: .1em; }
.sip-process-list h3 { margin: 0 0 7px; color: var(--sip-navy); font-size: 19px; }
.sip-process-list p { margin: 0; color: #5a696f; font-size: 14px; line-height: 1.8; }

/* EVIDENCE */
.sip-evidence-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 20px; }
.sip-evidence-grid article { display: grid; grid-template-columns: 1fr 34px 1fr; gap: 12px; align-items: center; padding: 28px; border-top: 4px solid var(--sip-teal); background: var(--sip-mist); }
.sip-evidence-grid span { grid-column: 1 / -1; color: var(--sip-teal); font-size: 14px; font-weight: 700; }
.sip-evidence-grid p { margin: 0; color: #4e5f66; font-size: 14px; line-height: 1.75; }
.sip-evidence-grid strong { color: var(--sip-red); font-size: 22px; text-align: center; }

/* RULES AND ROUTING */
.sip-rule-list { display: grid; grid-template-columns: repeat(2, 1fr); gap: 18px; margin: 0; padding: 0; list-style: none; }
.sip-rule-list li { position: relative; min-height: 115px; padding: 24px 24px 24px 48px; border: 1px solid var(--sip-line); color: #4d5e65; background: #fff; font-size: 14px; line-height: 1.85; }
.sip-rule-list li::before { content: ""; position: absolute; top: 31px; left: 24px; width: 9px; height: 9px; border: 2px solid var(--sip-red); border-radius: 50%; }
.sip-routing-list { display: grid; gap: 14px; }
.sip-routing-list article { display: grid; grid-template-columns: 1.15fr .85fr; gap: 24px; align-items: center; padding: 25px 28px; border: 1px solid var(--sip-line); }
.sip-routing-list p { margin: 0; color: #43545c; font-size: 15px; }
.sip-routing-list span { color: var(--sip-teal); font-size: 14px; font-weight: 700; }
.sip-related-links { display: flex; flex-wrap: wrap; gap: 15px; margin-top: 34px; }
.sip-related-links a { padding: 13px 20px; border: 1px solid var(--sip-line); color: var(--sip-navy); background: var(--sip-mist); font-size: 14px; font-weight: 700; text-decoration: none; }

/* FAQ */
.sip-faq-list { border-top: 1px solid var(--sip-line); }
.sip-faq-item { border-bottom: 1px solid var(--sip-line); }
.sip-faq-item summary { position: relative; display: grid; grid-template-columns: 58px 1fr 30px; gap: 15px; align-items: start; padding: 25px 0; color: var(--sip-navy); font-size: 17px; font-weight: 700; line-height: 1.75; cursor: pointer; list-style: none; }
.sip-faq-item summary::-webkit-details-marker { display: none; }
.sip-faq-item summary span { color: var(--sip-red); font-size: 14px; letter-spacing: .08em; }
.sip-faq-item summary::before, .sip-faq-item summary::after { content: ""; position: absolute; top: 40px; right: 4px; width: 20px; height: 2px; background: var(--sip-teal); transition: transform .2s ease; }
.sip-faq-item summary::after { transform: rotate(90deg); }
.sip-faq-item[open] summary::after { transform: rotate(0); }
.sip-faq-item > div { padding: 0 55px 28px 73px; }
.sip-faq-item > div p { margin: 0; color: #56656c; font-size: 15px; line-height: 2; }

/* FINAL CTA */
.sip-final { padding: 115px 0; background: var(--sip-mist); text-align: center; }
.sip-final .sip-eyebrow { text-align: center; }
.sip-final h2 { margin: 0 0 28px; color: var(--sip-navy); font-size: 48px; line-height: 1.55; }
.sip-final > .inner > p:not(.sip-eyebrow) { max-width: 850px; margin: 0 auto 12px; color: #55636a; font-size: 16px; line-height: 2.1; }

@media screen and (max-width: 1100px) {
  .sip-stage-grid { grid-template-columns: repeat(2, 1fr); }
  .sip-core-grid, .sip-deliverable-grid { grid-template-columns: repeat(2, 1fr); }
  .sip-core-grid article:last-child { grid-column: 1 / -1; }
  .sip-spec-highlight { grid-template-columns: repeat(2, 1fr); }
  .sip-spec-highlight article:last-child { grid-column: 1 / -1; }
}

@media screen and (max-width: 768px) {
  .sip { font-size: 15px; overflow: hidden; }
  .sip .inner { width: calc(100% - 40px); }
  .sip .pc-only { display: none; }
  .sip-section { padding: 72px 0; }
  .sip-section__head { margin-bottom: 34px; }
  .sip-section__head h2 { font-size: 30px; line-height: 1.6; text-wrap: pretty; }
  .sip-section__head > p { font-size: 15px; line-height: 2; }
  .sip-eyebrow { margin-bottom: 15px; font-size: 12px; }
  .sip-lead { font-size: 15px; line-height: 2; }

  .sip-hero { padding: 68px 0 78px; }
  .sip-page-name { margin-bottom: 28px; font-size: 15px; }
  .sip-hero h2 { font-size: 34px; line-height: 1.55; text-wrap: pretty; }
  .sip-hero__lead { font-size: 18px; line-height: 1.85; }
  .sip-hero > .inner > p:not(.sip-eyebrow):not(.sip-page-name):not(.sip-hero__lead) { font-size: 15px; line-height: 2; }
  .sip-buttons, .sip-buttons--center { flex-direction: column; align-items: stretch; gap: 18px; }
  .sip-btn--primary { min-width: 0; width: 100%; min-height: 64px; padding: 16px 20px; font-size: 15px; text-align: center; }
  .sip-btn--text { text-align: center; }

  .sip-issue-grid,
  .sip-challenge-grid,
  .sip-point-grid,
  .sip-stage-grid,
  .sip-core-grid,
  .sip-compare,
  .sip-case,
  .sip-deliverable-grid,
  .sip-two-column,
  .sip-spec-highlight,
  .sip-module-grid,
  .sip-evidence-grid,
  .sip-rule-list { grid-template-columns: 1fr; }
  .sip-issue-grid p:last-child:nth-child(odd), .sip-point-grid p:last-child:nth-child(odd), .sip-core-grid article:last-child { grid-column: auto; }
  .sip-issue-grid p, .sip-challenge-grid p, .sip-point-grid p { min-height: 0; padding: 20px 20px 20px 43px; font-size: 14px; }
  .sip-issue-grid p::before, .sip-challenge-grid p::before, .sip-point-grid p::before { top: 29px; left: 21px; }
  .sip-conclusion { padding: 25px 22px; font-size: 15px; }

  .sip-area-list article { grid-template-columns: 1fr; gap: 12px; padding: 28px 24px; }
  .sip-number { font-size: 22px; }
  .sip-area-list h3 { font-size: 22px; }
  .sip-area-question { font-size: 15px; }
  .sip-area-example { font-size: 13px; }

  .sip-stage-grid article { min-height: 0; padding: 28px 24px; }
  .sip-stage-grid span { margin-bottom: 15px; }
  .sip-stage-grid h3 { font-size: 21px; }
  .sip-dark-note { padding: 24px 22px; font-size: 14px; }

  .sip-core-grid article, .sip-compare article, .sip-case__summary, .sip-case__body { padding: 30px 24px; }
  .sip-deliverable-grid article { min-height: 0; padding: 28px 24px; }
  .sip-two-column { gap: 26px; }
  .sip-two-column > div p { font-size: 15px; }
  .sip-two-column aside { padding: 28px 24px; }
  .sip-two-column aside p { font-size: 15px; }

  .sip-spec-highlight article { padding: 28px 22px; }
  .sip-spec-highlight strong { font-size: 28px; }
  .sip-spec-highlight article:nth-child(3) { grid-column: auto; }
  .sip-spec-highlight article:nth-child(3) strong { font-size: 25px; }
  .sip-spec-list > div { grid-template-columns: 1fr; }
  .sip-spec-list dt { padding-bottom: 7px; }
  .sip-spec-list dd { padding-top: 7px; }

  .sip-module-grid article { min-height: 0; padding: 28px 24px; }
  .sip-module-grid article > span { position: static; display: block; margin-top: 16px; }
  .sip-process-list li { grid-template-columns: 1fr; gap: 10px; padding: 24px 20px; }
  .sip-evidence-grid article { grid-template-columns: 1fr; padding: 25px 22px; }
  .sip-evidence-grid span { grid-column: auto; }
  .sip-evidence-grid strong { text-align: left; }
  .sip-rule-list li { min-height: 0; }
  .sip-routing-list article { grid-template-columns: 1fr; gap: 8px; padding: 22px; }

  .sip-faq-item summary { grid-template-columns: 40px 1fr 25px; gap: 7px; padding: 22px 0; font-size: 15px; line-height: 1.75; }
  .sip-faq-item summary::before, .sip-faq-item summary::after { top: 37px; right: 3px; width: 18px; }
  .sip-faq-item > div { padding: 0 8px 24px 47px; }
  .sip-faq-item > div p { font-size: 14px; line-height: 1.95; }

  .sip-final { padding: 82px 0; }
  .sip-final h2 { font-size: 32px; line-height: 1.6; }
  .sip-final > .inner > p:not(.sip-eyebrow) { font-size: 15px; }

  .underMV { min-height: 0 !important; height: auto !important; padding: 0 !important; }
  .underMV .inner { min-height: 0 !important; height: auto !important; }
  .underMV .under-title { display: none !important; }
  .underMV .bread-list { position: static !important; min-height: 0 !important; height: auto !important; margin: 0 !important; padding-top: 15px !important; padding-bottom: 15px !important; }
}

@media screen and (max-width: 420px) {
  .sip .inner { width: calc(100% - 32px); }
  .sip-hero h2 { font-size: 30px; }
  .sip-section__head h2 { font-size: 27px; }
  .sip-final h2 { font-size: 23px; }
  .sip-spec-highlight article:nth-child(3) strong { font-size: 23px; }
  .sip-nowrap { white-space: nowrap; }
}